Cost of Postage Stamps

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The large quantity of mail delivered every day by the US postal service is about 500 million pieces.

This is a huge amount of mail. The cause could be the low price of postage fees and the fact that people are accustomed to shuffling paper and envelopes all around the country.
This is why each year billions of letters are stuffed into billions of envelopes that get mechanically hauled in postal service trucks to special sorting centers, from there off to the mail airplanes, and then into the postal trucks and finally to the local postal carriers.

The above chain of event, is suspected of being too old and totally inefficient there by creating the current cost of postage stamps. On one hand, industry professionals ask for immediate measures to bring more efficiency in this domain which would drastically effect the cost of postage stamps. They say there are many ways to eliminate the strain on the existing postage
cost of postage stamps system, such as increasing both qualification and number of the postal workers or improving transportation technology.

The bottom line is to offer better postage services by improving the quality of the existent postage system which will result in better cost of postage stamps. On the other hand, the costs of this system are considered too high by communication experts. They pretend that other existing systems - like email, for instance, would have greater results with smaller costs.
This is why they claim that raising the price of postage stamps will increase the cost of postage stamps, and drive customers away, causing them to get online and use the excellent web communication tools.

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Postcard marketing for tourism industry - The great cheap marketing tool

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As a travel agent marketer, or a hotel promotion, all you need is a good marketing tool is a cheap cost and high effect, contribute to the brand building and create a good relation with your visitors.
These things can be obtained when you use postcard to market your services in the local community. And here are the reasons:
1)Postcard is a low cost marketing tool but high visible.
Postcard marketing is very affordable. Postcard cost less than 2 cent each to produce I you print them using your own computer or have them printed professionally for about 7 or 8 cents each.
You can print 4x6 inch postcard on your own computer for less than 2 cents each. Or you can reduce the cost down to about 1 cent each if you print 4 at a time on 8 ½ x11 sheets of card stock and then cut the sheet into quarters.
In fact, standard sized postcard is 38% cheaper than using regular size letters.
2)Postcard can be created very easily.
You can use your own photos illustrating your services, your hotel image, designed with Adobe Photoshop, or Adobe Image Ready to create a good helpful collection of your own postcard. This collection will be very good for you to build your brand, or will be cost effective if you rotate it in your postcard marketing campaign.
There are many ready packages of postcard organization some professional website, so if we do not want to design by ourselves, we can buy these postcards with a reasonable price. Try to find a good supply on Net by Google or Yahoo! Search tools.
3)Postcard is cheap and easy to send.
The current postage for mailing a postcard in the US is just 23 cents. That is 38% cheaper than the postage for selling a letter.
This reduce the postage rate applies to postcard that are at least 3 ½ x5 inches but not over 4 ¼ x6 inches.
Now, there are services online which can complete all the process of postcard marketing for your company with an appropriate rate. Visit www.usps.com/mailingonline to use its cheap services and reduces your cost into 90%.
4)Everybody read postcard
Postcard doesn't waste time of people. There are no envelops, just a picture and your message. Almost 90% receivers will read it and feel friendly than any other kinds of advertising. It is because postcard is delivered "ready to read"... especially if you keep it brief and look like a message from a friend to friend. And postcard doesn't take up a lot of space. Your customer can carry them in their pockets easily...
5)Big respond
This high rate of readership is the main reason why postcard postcards produce a bigger responds than other type of direct marketing. With other types of direct marketing you often lose prospects that would have respond to your offer-but they never saw it.
Postcard are an excellent low-cost alternative to email when there are junk mail are sent to prospects everyday, your prospects will often delete them without read even an legitimate one. Postcard is not, no one receives too much postcard that they even don't want to read!
6)Your competitors can not know your postcard marketing campaign.
A new marketing campaign often imitated by your competitor because it is visible on multi-media lines. But postcard is the contact between you and your prospects. It is difficult for your competitor study anything from yours, unless you want them get over you by sending postcard to their office or their private house.
7)Get immediate result
Because postcard is simple and easy to use, they produce results quickly. You can finish your postcard marketing campaign from designing to sending within a week and starting get replies 2 or 3 days later. One of the benefits of using first class postage for a regular size postcard is that it will be mailed back to the sender if it has a bad address, which can help you update your list.
You can ask the receivers to bring the card into your office for special discount, there for you can calculate the respond rate.
Your postcard can brand you and your business in ways that most marketing material cannot. If you start and stick to a regular postcard marketing program, you and your business will gain a quite a reputation, perhaps even a little notoriety.
8)Postcard marketing is rather targeted.
You can send it to chosen prospects, and gain the highest effective. Postcard enables you to spend your entire advertising budget on your best prospects. You don have to pay for advertising to a large audience in order to reach a few good prospects.

Here are some ways to use postcard.
1) Referrals-send postcards regularly to your friend, your frequent clients or other best contacts and ask them for their referrals.
2) Thankyou notes - use postcard to say Thankyou for business, referrals or information and say that you appreciate their helps. Your postcard receiver will be so surprised and please that you took the time. 3) A follow - up offer or services - after the client use or buy your services, send them a discount offer for a related services or product within 30 - 60 days. Don not miss the opportunity for an after - sale contact.
4) You can also announce a price - increase time and encourage your customer check in to use it at current price.
5) Gift certification or coupons: show your best customers that you appreciate them by sending a gift certificate that they can use anytime in the next year. You should leave a space on the postcard and encourage they fill out their friend or colleagues name and give it to someone else to introduce them to your business.
6) Announce an event - send postcard to let your prospects know about events like a seminar in your hotels...
7) Introduce new services such as a new city tour for children traveling over many educational sites in your city...
8) Build your website traffic- use postcard mailing to tell people your site is there and when you make significant additional which can give them many interesting information.
9) Recognition- sends out a postcard to let people know your good news about accomplishments and awards or reviews you have received.
10) Just stay in touch. People like to be remembered and postcard is economical and easy way to say " thinking of you "
11) Remember special days of your clients: send a holiday greeting a Thankyou not for Thanksgiving. If you keep track of special dates in your customer lives like birthdays or anniversaries, you can send them a colorful postcard letting them know you are thinking of them.

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What To Look For In USPS Mailboxes

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High quality residential and commercial mailboxes are available in styles that meet the new standards set by the Unites States Postal Service. Postal certified mailboxes are becoming a necessary addition to your home or business. You will find quality and affordability when you shop for USPS approved mailboxes. Durable, rugged mailboxes that assure the safety of your mail and carry the stamp of approval from the USPS are you best choice when shopping for a new mailbox. You can find decorative, personalized, and locking mailboxes for your home or business that meet the standards set by the USPS.

USPS approved mailboxes will give you a top quality mailbox at a reasonable price. Wall mount, house mount, or freestanding mailboxes are all available and ready to be shipped to your door. The required hardware will be included and you can install your new USPS mailbox quickly and easily. The highest quality and superior workmanship is what you can expect from your new USPS mailbox. There are a variety of colors, styles, and optional personalization from which to choose and you will be sure that your new mailbox will last through all kinds of weather and harsh conditions.

If you are searching for a USPS mailbox for your home or business, you will be delighted to learn about the numerous choices and the reasonable prices. The USPS has set high standards for mailboxes due to increasing vandalism and theft. Make sure your mailbox meets these standards and that your mail and your personal information are kept secure. You can find USPS mailboxes from a variety of retailers that can ship your mailbox to you quickly and at an affordable price. Purchase a USPS mailbox and your mail will be kept safe from harm and your choice in styling and colors will be a welcome addition to your home or office.

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